The Mureza, an exciting new African debut

South African motorists will soon have an exciting new car brand to choose. The Mureza Prim8 model was introduced to the local market at the Automechanika Expo. This debut model from Mureza is packed with plenty of useful features and comes with a reasonable price tag. Looking for an affordable car? Find a diverse range of vehicles for sale on Auto Mart.

Mureza Prim8 - Auto Mart
Image Source – Mureza Auto Co

Mureza overview

The new African car brand was released at Automechanika, which took place from 18 to 21 September at the Expo Centre in Johannesburg. Mureza has teamed up with the SAIPA Group to bring this exciting offering to local shores. This Iranian group will supply some of the main components for the Mureza vehicles. However, Mureza has a vision to develop and build the vehicles in Africa going forward. Their aim is to build vehicles on the African continent that are designed to meet the requirements of African motorists. Mureza aims to target the gap between the new and used cars sold on the African market by selling new models at a reasonable price. These cars will be available at facilities that sell used vehicles and they’ll also be promoted online.

Assembly

The first model you can expect to see from the new African car brand is the Prim8. This vehicle will be built from SKD kits in South Africa before expanding their operations to Zimbabwe and Botswana. These kits have been adjusted to build right-hand-drive models. The Prim8 comes with a three-year warranty.

Mureza Prim8 - Exterior - Auto Mart
Image Source – Mureza Auto Co

Performance

The Prim8 is equipped with a 1.5-litre petrol engine which has an output of 87kW. It features a five-speed manual transmission. This model is also available with a CVT transmission. Mureza aims to sell this model on the local market for between R180 000 and R200 000.

Comfort and convenience features

The Prim8 is packed with innovative features that enhance the comfort of any trip. The top model boasts keyless entry so it’s convenient to get your vehicle and on the road. Another highlight of this model is its 7-inch touchscreen. With Satnav, it’s easy to find your way to new destinations without getting lost. Listen to all your favourite songs through the audio system and stay connected with the help of Bluetooth. Air-conditioning maintains a pleasant temperature inside the vehicle despite the weather conditions outside. With cruise control, you can sit back and enjoy the ride. For added comfort, the driver’s seat can be electronically adjusted to meet the requirements of individual drivers.

Mureza Prim8 - Back Exterior - Auto Mart
Image Source – Mureza Auto Co

Safety

Safety features help to keep you and your loved ones safe when you’re travelling by road. Four airbags reduce the risk of serious injury if a collision takes place. The driver is offered extra support by electronic stability control and ABS brakes. Another safety feature the Mureza Prime8 offers is tyre pressure monitoring. Navigating into small parking spaces is more convenient and safer thanks to the reversing camera and parking sensors.

With its affordable price tag and cutting-edge features, this new African car brand is an eagerly anticipated arrival to the local car market. Find vehicles for sale on Auto Mart and enjoy great savings.

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The Mureza, an exciting new African debut | Auto Mart Blog
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The Mureza, an exciting new African debut | Auto Mart Blog
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South African motorists will soon have an exciting new car brand to choose. The Mureza Prim8 model was introduced to the local market.
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