How cars got their names

Ever wondered how some cars got their names, or what inspired car makers to use the names that they did? Sometimes when we hear some of the new names given to cars, especially supercars we shrug our heads and think of how we could have done better.

Some of the older and more popular family car brands have become so normal and part of our everyday lives. If we look at some of the car names out there it doesn’t seem like a lot of thought or planning has gone into them. On the contrary, you will discover that a lot of work goes into naming these cars.

Volvo 240

Volvo 240

Due to the extreme Swedish winters, Volvo got the opportunity to do some solid safety and handling testing with their cars. One of the tests was to get an indication of how stable the cars were by accelerating quickly and then changing lanes, which would result in them whirling about. This led to the naming of the models, the 240 refers to 240 degrees of spin, the Volvo 340 got modified which increased its rotational momentum leading to the Volvo 360.



We are all familiar with BMW and how they name their cars and generally most of us have them figured out, but you might be mistaken with the M4. Instead of the traditional testing, BMW’s M-division got inspiration from the record breaking time that the sport coupe did between London and South Wales.

Ford Focus

ford focus

In an attempt to design the replacement for the Ford Escort, the bosses at Ford were constantly shouting ‘FOCUS!’ over and over. The word stuck and it was decided that being the most commonly used word during the project that it would be used to create a legend.

Mazda MX-5

Mazda MX5

Due to the high demand of SUV’s being produced in Europe, the president of Mazda, Kenichi Yamamoto wanted to focus on the opposite, a small and affordable sports car. In the hopes to stop large competition like BMW from making the next top SUV, the Mazda was dubbed the MX-5. Unfortunately, a few years later, the X5 M was launched to burst the bubble.

If you’re looking for a vehicle name that suits your personality, then visit for good deals on cars in your area.

Struan Langlands

Digital Marketing Channel Co-ordinator @ Junk Mail Publishing. My family, work, cars and sport are the 4 things that I am most passionate about and motivate me. I am a full blooded Petrol Head and always ready for a sport debate. "The day you think there is no improvements to be made is a sad one for any player." ~Lionel Messi

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2 Responses

  1. Isaac Arthur says:

    Is there a vacancy available? I just completed university.

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