7 Reasons why the new Auto Mart website is geared for a leap ahead

Auto Mart is thrilled to announce that on April 20th, we launched a radically new and innovative online classifieds website.

Being one of the leading online vehicle classifieds sites in South Africa, surpassing our competitors was no easy task. But we are proud and beyond ecstatic to announce some of our major developments and achievements and we cannot wait for you to see it!.

We are excited
We believe that a product designed without passion will be worthless to its users. Our aim was to deliver a user friendly but purposeful website for you to visit and enjoy and we believe we have done just that.

Most advanced platform we’ve ever built
This is Auto Mart’s biggest update ever. The new site has been built and designed from the ground up, which allowed us to revamp the entire site. We’ve made it our priority to not only develop a strong, powerful website, but one that boasts versatility too – it can be viewed on any computer, tablet or mobile device.

responsive site

Predictable page layout
We understand that visiting different websites can be confusing at times. It is important for us to create a sense of trust with our users. We want you to feel comfortable with navigating and interacting with the website. This is why we strove for consistent design of brand identity, iconography and functionality across all of our platforms; from our new website, to the much anticipated soon-to-be released Mobile app.

page layout
Some consistency to help you navigate easier:

  • On the left hand side of the site you will always be presented with a refinement or search option. This tool has been developed for your convenience to easily find what you are looking for.
  • Our goal is to assist our users in making a choice. In the middle of every screen you are presented with as much content as possible, from bigger, bolder headings to showcase important sections, larger better quality imagery to more in-depth specifications.
  • We’ve also improved our contacting options to make getting in touch real simple. Features incl. SMS* features, Phoning** of the seller directly from the site and the newly improved onsite messaging system.

Improved classification
For those familiar with the Auto Mart site will notice a more in-depth classification listing. New features no longer limit sellers to only specify a Make and Model when placing their adverts, but now allow for them to specify a specific variant as well.

improved classification

easy search

How do you benefit from this?

Searching for your specific vehicle specifications will be an absolute breeze.

You can now type in any feature you require and you will get immediate satisfying results.

You will also be presented with options that allow you to further refine your search as much as what you need, ensuring you find what you are looking for faster than ever before. Buying a 4×4 or a sports car just became a whole lot easier.

With these newly added keyword search functionality, we are able to offer you a more comprehensive search experience.

 

Refocusing on keeping you in the loop
Do you want to be the first to know when a specific vehicle becomes available?
You now have the option to be notified each time new stock is added. All you have to do is click on the green “Get Alerted” button at any search results page and you will be notified instantaneously.

alerts

 

 

The very best part of this is that it is only the beginning, we will continue to find and implement new means for you to easily search the site, ensuring that we always provide you with a consistent, fast-loading, familiar and pleasurable experience, whatever your device might be.

Easier site use
From previous user experiences, feedback and user testing programmes we have been able to analyze user interactions on the site and were able to improve a number of online features.

We now have many new ways of recommending related search results to you so that you can easily find the most detailed and up-to-date adverts as possible. The more time you spent on the site, the more the site adapts to your preferences, more accurately suggesting vehicles based on your previous search history.

user friendly

Our priority is to help you choose and find the best deals specific to your requirements.

Speed matters
We understand that searching and navigating through a lot of different search results can be a tedious task and although we’ve made Auto Mart more powerful, we’ve now also made it a lot faster. Our servers have been upgraded, our pages optimized, all in which will ensure that your experience will be one to remember.

We want to hear from you! More so than ever: Our main focus is ensuring the happiness of both our vehicle enthusiasts and buyers alike!

Struan Langlands

Digital Marketing Channel Co-ordinator @ Junk Mail Publishing. My family, work, cars and sport are the 4 things that I am most passionate about and motivate me. I am a full blooded Petrol Head and always ready for a sport debate. "The day you think there is no improvements to be made is a sad one for any player." ~Lionel Messi

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2 Responses

  1. Tim Mohai says:

    Well done automart! I love the site, so simple to use on my phone. The day I am ready to buy a car, this is my place. No comparison to any site on this world wide web.

    • Struan Langlands says:

      Glad to hear this! Awesome to hear that your experience on Auto Mart is fun, effortless and enjoyable. 🙂

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